top of page

Sign of the times

One of the Coachella Valley’s most prominent landmarks along Highway 111 — the large pink elephant sign promoting a Rancho Mirage car wash — was designated as a historic resource by the city this week. The neon sign, which promotes the Rancho Super Car Wash with a pink elephant spraying water from its trunk, was installed in 1966 — seven years before the city incorporated. Its design by Beatrice Haverfield was based on similar car wash signs she made for a company in Seattle.


bottom of page