Preservation Mirage Awards Scholarships, Previews Documentary - The Desert Sun
Preservation Mirage awards scholarships, previews documentary
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Nathan Jacroux
Oct 253 min read
Preservation Mirage Announces Historic First Production With Documentary Short Preservation Mirage Presents Richard Neutra's Maslon House
Preservation Mirage Presents Richard Neutra’s Maslon House will premiere during Modernism Week at the Annenberg Theatre in Palm Springs.
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Nathan Jacroux
Oct 231 min read
Richard Neutra's demolished Maslon House subject of short doc premiering at Modernism Week
"Preservation Mirage Presents Richard Neutra’s Maslon House" will have its world premiere on Feb. 19, 2025, as part of Modernism Week.
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Nathan Jacroux
Mar 112 min read
The Colorful History of the Pink Elephant Car Wash Sign
The pink elephant neon sign has been glowing brightly in our desert for decades and has become an unofficial local landmark.
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Nathan Jacroux
Feb 13 min read
Preservation Mirage Launches Its Second Architectural Tray in Collaboration with the Michael Weems Collection
Jorgensen-Mavis Residence by William F. Cody at Thunderbird Country Club to be featured on the newest tray launching today.
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Nathan Jacroux
Jan 231 min read
Palm Springs Chic? How ’50s-Era Desert Modernism Is Being Adapted for Modern-Day Living
Rooted in midcentury design sensibilities, the Californian concept is catching up to 21st-century living.
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Nathan Jacroux
Jan 31 min read
Saving the Pink Elephant: Nonprofit Preservation Mirage Works to Restore an Important Part of Rancho Mirage’s History
Seeing “pink elephants” is a euphemism for drunken hallucinations—but people driving down Highway 111 through Rancho Mirage have been...
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Nathan Jacroux
Jan 12 min read
Desert Magazine - Events with a Cause
Preservation Mirage hosted a cocktail reception and buffet on Oct 20 to launch the historic designation and restoration of the pink elephant
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Nathan Jacroux
Dec 5, 20232 min read
You're Invited to ‘Party with the Pink Elephant’ on Saturday, February, 3rd
Celebrate the historic designation of the city’s only neon sign with an evening of special entertainment at the Rancho Mirage Amphitheater
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Nathan Jacroux
Nov 7, 20231 min read
'Absolutely beloved’: Calif. desert town preserves garish neon sign
In the middle of Rancho Mirage, an affluent California desert community best known as an old Hollywood retreat (Frank Sinatra lived...
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Nathan Jacroux
Nov 1, 20231 min read
Preservation Mirage raises funds to save Pink Elephant Car Wash sign on 111
Preservation Mirage, a nonprofit dedicated to the preservation of significant architectural sites in Rancho Mirage, hosted a cocktail...
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Nathan Jacroux
Oct 31, 20231 min read
Pretty in Pink
When Melissa Riche was moving to Rancho Mirage in 2012, the unimaginable occurred. The Chart House restaurant (aka GG’s Island...
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Nathan Jacroux
Oct 5, 20230 min read
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Nathan Jacroux
Oct 4, 20230 min read
Rancho Mirage City Council presented with a ‘Rancho Super Car Wash’ Pink Elephant Poster
Preservation Mirage presents the Rancho Mirage City Council with a ‘Rancho Super Car Wash’ Pink Elephant Poster by John Pirman
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Nathan Jacroux
Sep 9, 20231 min read
Sign of the times
One of the Coachella Valley’s most prominent landmarks along Highway 111 was designated as a historic resource by the city this week.
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Nathan Jacroux
Sep 7, 20231 min read
‘Pink Elephant’ car wash sign in Rancho Mirage to receive historic designation
The ‘Pink Elephant’ car wash sign in Rancho Mirage will be preserved for posterity thanks to the work of Preservation Mirage.
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Nathan Jacroux
Sep 7, 20232 min read
Preservation Mirage Secures Historic Designation For The Pink Elephant Car Wash Sign
Rancho Mirage, CA – To coincide with the 50th anniversary of the City of Rancho Mirage, the iconic ‘Pink Elephant’ car wash sign is to...
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Nathan Jacroux
Jun 4, 20231 min read
Preservation Mirage featured on US Modernist podcast during Modernism Week 2023
Preservation Mirage board president Dan Allen and founder, Melissa Riche were interviewed by George Smart of US Modernist.
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Nathan Jacroux
Feb 10, 20231 min read
Rancho Mirage's history, mid-century architectural gems to be showcased during Modernism Week
The Tamarisk neighborhood walking tour, presented by Preservation Mirage, will highlight significant, historic homes behind Tamarisk...
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Nathan Jacroux
Feb 1, 20233 min read
Preservation Mirage Announces Annual Merchandise Collaboration with the Michael Weems Collection
The preservation group is launching an annual limited-edition run of porcelain trays featuring the best of Rancho Mirage architecture,...
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